Award: Bronze

Institution: University of Hartford

Title of Entry: UHart Barney School of Business VIewbook

About this Entry: The Barney School of Business, one of the seven schools and colleges at the University of Hartford, attracts career-minded students who aspire to become industry leaders in the business world, and our recruitment team needed a print piece that embodied this message. The Office of Marketing and Communication created a comprehensive viewbook that told the Barney story, highlighted the success of our students, and communicated the value of a Barney education. This piece was intended to be distributed during our in-person yield events for our undergraduate admission cycle, but due to COVID-19, we transformed the book into a mailer to our accepted students.