From the judges: This submission had an inclusive approach to meeting the event's goals. The alumni audience was definitely brought onboard through celebrating McGill's Homecoming. While there were elements included that have been used at other events like this, the response to this event was deemed successful from the attendees.
"Made by McGill: the Campaign for our Third Century" Launch
Category
Special Events > Single Day
Description
Award: Silver
Institution: McGill University
Title of Entry: "Made by McGill: the Campaign for our Third Century" Launch
About this Entry: On September 26, 2019, McGill University launched Made by McGill: the Campaign for our Third Century, a $2 billion fundraising campaign, simultaneously with the University's new branding platform. After 19 months of ideation and planning, the University Advancement (UA) Alumni Relations team leveraged the human and financial resources of its signature Homecoming Celebration Weekend to stage a spectacular campaign launch event and McGill Expo in the Homecoming Village. This specially-designed venue, built on the lower campus green in the heart of downtown Montreal, provided participants with an immersive and interactive experience like no other event known to McGill. The launch event and Expo promoted the priority areas of the campaign; demonstrated the impact of giving; exhibited our sincerest gratitude to our donors; integrated McGill’s new creative platform; and fostered the involvement and connectivity of our constituents on a global scale. View the recap video here: https://youtu.be/UcWeZgwZy9k